TFE Sénégal
Bilingual business website, catalog, network map and Google profile: the first website Groupe TFE entrusted to me.
- Client
- TFE Sénégal, the Senegalese subsidiary of Groupe TFE (Techniques Françaises d'Exportation)
- Sector
- Industrial supply: mining, oil and gas, agriculture, lubrication, transport
- Location
- Senegal, West Africa
- Date
- July 2026
A subsidiary of Groupe TFE, which is ISO 9001:2015 certified by Bureau Veritas.
Visit tfesenegal.com (opens in a new tab)
The problem
What was delivered
- Custom bilingual FR/EN business website, 7 pages per language (Home, About, Sectors & Services, Products, Global presence, References, Contact).
- Animated opening videos and an interactive world map, with the group's network converging on Dakar.
- Catalog of 6 product categories with downloadable PDF data sheets.
- Secure contact form connected to the company's mailbox.
- Google search optimization: site submitted to Google, business data readable by Google.
- Creation and optimization of the Google Business Profile, service area Senegal, Mauritania, Mali, Guinea, The Gambia.
- As a bonus, a motion design advertising spot offered to the client.
The result
From the site's launch in July 2026 to October 9, 2026, with no paid advertising
149 contacts
from the Google Business Profile, with no advertising.
92 direction requests, 18 calls and 39 website clicks.
TFE Sénégal's Google Business Profile, May – October 2026: no interactions before the site's launch, 149 afterward. Captured on October 9, 2026. 0 FCFA
advertising budget: 100% organic results.
From May to October 9, 2026
473 people
viewed the Google Business Profile.
TFE Sénégal's Google Business Profile, May – October 2026: 473 people viewed the profile. Captured on October 9, 2026.
Google search, as of October 9, 2026, with no advertising
1st place
on Google for “TFE Sénégal”.
Query: “tfe senegal”. Search while signed out, captured on October 9, 2026. 1st place
on Google for “approvisionnement industriel Sénégal” (industrial supply Senegal), a generic search, without the company's name.
Query: “approvisionnement industriel Sénégal”. Search while signed out, captured on October 9, 2026.
Google PageSpeed: 98 to 100/100 on desktop, 96/100 on mobile, 100/100 for accessibility.
A satisfied client, who recommended the work to another subsidiary of the group.
In pictures
The advertising spot
57 seconds, set to music, with no voice-over.
How it was built
Technologies
- Next.js
- TypeScript
- Tailwind CSS
- GSAP
- Framer Motion
- Resend
- Zod
- d3-geo
Figures
- Google PageSpeed: 98 to 100/100 on desktop, 96/100 on mobile, 100/100 for accessibility.
Technical choices
- French and English versions linked for Google (hreflang), business data in JSON-LD.
- World map generated ahead of time from Natural Earth with d3-geo: a lightweight SVG, no mapping library loaded by the visitor.
- Form sent through Resend: Zod validation, honeypot field against bots, rate limiting, HTML escaping of the message.